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philosophy
Unique. Aesthetic. Luxurious.
Welcome to SOA, our new luxury umbrella brand based in Dubai / UAE. We offer a hand-picked Mix of different areas of the most important luxury segments. Currently our rounded product range from Fine Jewellery, high fashion and luxury Cigars. We are constantly working with our international creative team other premium areas perfectly fit to SOA to make the SOA Product range for our to expand to a demanding clientele. We would be pleased if you would contact us with individual product inquiries at info@soa-luxury.com or use our Virtual Luxury Shopping offer.
Our selection
Let yourself be inspired by a potpourri of high-class products in the areas Pamper yourself with fashion, lifestyle and jewelry.
Manufactory
All products offered here are handmade and some are made for you according to your wishes - completely individually.
Creating a unique lifestyle and a community that values quality, style, uniqueness and aesthetics is our passion.
philosophy
Our story
SOA stands for the secret of attraction. This energy radiates the founder behind this
new kind of luxury.
Anett Wierz founded SOA. She is a passionate fashion expert and has
Germany has already dressed and styled all the celebrities and the “who’s who”.
Anett’s looks are as unique as her customers themselves. Not only in the
Anett is talented in front of the camera and has posed for countless
Film productions such as RTL, SAT1, private clients and fashion campaigns as a model in front of the
Camera. As Diamond Lady she starts in inspiring female power with Manja Mietho in
Dubai the luxury umbrella brand SOA.
The secret behind SOA
SOA was created by a key with a crown made of 18 carat gold and flawless Diamonds decorated, inspired by the collaboration between Anett and the artist Everett Ruf, who accompanies Anett on her journey to this day. This key represents the Law of Attraction. Created and designed by Anett, custom-made upon request. This power brought Anett and her key from Frankfurt, the city where history SOA's journey began, to Dubai. Inspired by the city, the people, and the culture of Dubai. Today, there is an entire jewelry collection and cigars in Dubai. Everything united under the umbrella of SOA. The individual brands are presented in Dubai's luxury hotels, on exclusive yacht events, in Monaco, Berlin Fashion Week and many more.
Join SOA on a journey to enjoy luxury and experience the best that the life has to offer.
Many thanks to the entire SOA-Dream Team, especially to Steven David Wierz, Elvira Hetke and Kerstin Krönert for their support.
Our exclusive products
The secret behind SOA
SOA was created by a key with a crown made of 18 carat gold and flawless Diamonds decorated, inspired by the collaboration between Anett and the artist Everett Ruf, who accompanies Anett on her journey to this day. This key represents the Law of Attraction. Created and designed by Anett, custom-made upon request. This power brought Anett and her key from Frankfurt, the city where history SOA's journey began, to Dubai. Inspired by the city, the people, and the culture of Dubai. Today, there is an entire jewelry collection and cigars in Dubai. Everything united under the umbrella of SOA. The individual brands are presented in Dubai's luxury hotels, on exclusive yacht events, in Monaco, Berlin Fashion Week and many more.
Join SOA on a journey to enjoy luxury and experience the best that the life has to offer.
Many thanks to the entire SOA-Dream Team, especially to Steven David Wierz, Elvira Hetke and Kerstin Krönert for their support.
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